Every purchase at Aura Collective results in a donation to charity.
While we are not unique in our philanthropy, we are unique in our approach to charity donation. Why? Because when a customer purchases a piece of original art or fine craft from Aura, the customer directs the donation to charity (not Aura).
And the customer can choose from any of the 85,000 registered charities in Canada! Not from some select list of Aura-nominated charities. Any registered charity in Canada!
This form of donation democratization is unique in our experience. Not only do a customers define themselves by what they buy, they also define themselves by which charities they support.
Cool, eh?
Here is a small sampling of the charities supported by Aura customers:
Canadian Breast Cancer Foundation
Canadian Diabetes Association
Pictou County Children's Aid Society
Habitat For Humanity
Field Hockey Canada
Tim Horton's Children Foundation
Sanctuary Ministries of Toronto
Canadian Tire Foundation For Families
Beginnings Counselling and Adoption Services of Ontario
Canadian Thyroid Cancer Support Group
Heart and Stroke Foundation of Canada
So which charity would you support if given the opportunity? Food for thought...
Monday, September 14, 2009
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