Awesome New "Artists" Section

Wow, how time flies.

It seems like a lifetime ago when we launched the Aura Collective website in beta form way, way back in April 2009. At the time, we were pretty pleased with the result - and especially with the charity selection tool in the checkout section (which was developed from scratch).

As far as we know, Aura Collective is the first and only company anywhere to allow customers to direct a portion of the retail price (a 15% portion!) to their preferred charity. And the customer can choose from any of the 85,000+ registered charities in Canada. Pretty awesome, we think.

At the time, we moved heaven and earth to get the website up and running within 8 weeks of conception.

Since then, we've been pretty busy making small modifications to improve the look and feel of the website - from improved navigation and "view all" product functionality to cool product zooming technology.

Today, we launched our latest improvement - this time to the benefit of Aura artists. We have added all artist products to the artist's profile in the Artists section. Now, if you wish to see all of Lisa Ridout's jewellery, you can simply go to Lisa's artist profile where you will find every one of Lisa's pieces in one handy location spanning all product categories. It's like the addition of an "artist store" within the Aura mall.

Want to see all of Sharon McNamara's wonderful glass tableware? Go to Sharon's profile.

Want to see all of Virginia Wilson Toccalino's glass objects? Go to Virginia's profile.

You get the picture. And so it is with all Aura artists.

Enjoy!