While it went unannounced, Aura Collective partnered with Fraser & Hoyt Incentives (www.myreward.ca) from Halifax back in June to bring fine Canadian artists to more than 6000 employees across Canada. Now, these employees can use reward points earned during work hours to purchase remarkable fine craft from Aura Collective through various corporate reward websites.
And here's the kicker. Fraser & Hoyt Incentives accepted the Aura Collective business model that 15% of the sale had to be donated to charity. No negotiation over pricing, no kicking and screaming, no threats - just quiet appreciation for the concept of giving back.
The people at Fraser & Hoyt are top notch, and we are proud to work together with them in expanding the reach of Canadian artists and supporting charity.
Here's to Fraser & Hoyt Incentives and the myrewards program.
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