Improvements To The Aura Charity Model

As you know, Aura Collective donates a portion of retail sales (usually 15%) to the customer's charity of choice. We also have three charity partners (Habitat For Humanity, Field Hockey Canada, and Mount Sinai Hospital in Toronto) to which we donate 25% from sales of our Charity Collection.

To add a new partner charity was a big deal. We had to develop a collection of pieces designed specifically for that charity (well, Lisa Ridout did anyway), gain approval from the charity to showcase the pieces online, then promote the programme to charity supporters. Clearly, this is a rather cumbersome process that makes it very difficult to gain new charity partners.

So we've decided to tweak our model to make it easier for new charities to join our partner charity programme. We are issuing Charity Coupons to interested charities. When used by charity supporters, these coupon codes provide a couple of benefits:

1. Aura will donate 15% of total order to the specified charity
2. Supporters receive an automatic 10% discount on all Aura products during checkout
   

The new model is easy to use.

When adding an item to your cart, a window pops up requesting your charity coupon or discount code. Enter the code, and everything self-calculates in the checkout process. Simple. The charity is automatically allocated the 15% donation, and the 10% discount is applied to your entire order.

A list of charity codes can be easily found on the Partner Charity page visible on the navigation bar. So shop until your drop knowing you get a 10% discount AND your good work is helping your charity of choice as well as homegrown Canadian artists!