When you create something new, you often work in a creative vacuum.
We were fortunate to have the time and space to achieve a new level of creative freedom when creating Aura Collective. With the elimination of all "matter" (read corporate culture) in our creative workspace, we had nothing impeding our creativity or forward motion. And we were able to move fast on both fronts - very fast.
We went from the grain of an idea to creative concept to established website within 10 weeks. Amazing what happens when you're motivated by passion!
But there are some downsides to working in a vacuum - namely the lack of feedback on your ultimate creation. While we continue to fine tune the Aura model and our website, we need thoughtful feedback.
Is the website easy to use and understand? What about product selection (we are always expanding our selection but are we moving in the right direction)? Would you use gift cards if offered? Are we on the right track with artists and charities? Etc...
Anyone interested in giving us feedback will receive a 20% discount on their next purchase. Simply send an email to feedback@auracollective.com with your review of the website and we will respond with your discount code.
Tuesday, November 17, 2009
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