Wednesday, February 9, 2011

Store Plug: "Whatever Lola Wants" in Toronto

Every once in a while, I stumble into an "artist-related" store and admire the place. Yesterday, I met Kimberley Price in a little shop on Bayview Avenue in Toronto called "Whatever Lola Wants (WLW)". Kim was working in the shop at the time, and she gave me some merch for Aura Collective.

From the outside, I found it hard to grasp what the shop sells because the sign says simply "WLW". As it turns out, the store carries mostly Canadian made jewellery, accessories, and quirky bits geared to the female market. There is a nice window display that changes often, but some information on the sign would be helpful to the passer-by. But I digress.

Rhonda, the shop's owner, is a lovely woman who has been hard at it for over 2 years now with WLW. It is never easy opening a stand alone store, and downright impossible to make a go of it selling Canadian art and craft. But Rhonda's determination and keen eye for interesting pieces and new artists is paying dividends.

The store carries artists such as Amber Higgins (beautiful glass heart necklaces), Kim Price (gorgeous fine beaded jewellery), dconstruct (eco-resin jewellery), Matteo Mio (leather handbags at sensational prices), and Alicia Niles (glass jewelley) - to mention a few. My wife picked up a great leather baggage tag, and a provocatively funny birthday card during our short visit. But I will be back soon.

Long story short, you should drop in to WLW (1625 Bayview, 647-350-1833) next time you're in the area . You won't be disappointed. Good on ya, Rhonda!


UPDATE: Rhonda has launched a new website for the store for Whatever Lola Wants (WLW) called wlwonbayview.com

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